Someone once described me as a enigmatic female power broker … I felt like that captured me. Not because I am mysterious or hard to understand, but because I have an array of passions to which I dedicate my time and energy and each is focused on empowering the female mind, body, and spirit.
The common thread in my passion is my belief to the very core of my being that women are powerful and deserving of more than we are often given.
Advocating for women’s health is a passion of mine. One of my ventures, The Female Condition (@thefemalecondition on Instagram), is a space dedicated to honest conversation about the female experience in the world with health being a topic I speak about frequently.
Products focused on and marketed to women are aplenty. But if we look across the female-centric landscape, we find a plethora of options that are largely about someone’s bottom line and not about the actual end consumer or user experience, nor are product offerings in line with what women have asked for or demanded. Women, with significant purchasing power as individuals and within the family unit, are marketed to for the sales potential. But what are these ‘for her’ products amounting to when it comes to designing products for humans with vaginas? In today’s world, the word ‘woman’ is certainly not synonymous with ‘humans with vaginas’. Yet, when we examine traditional marketing tactics, that is most certainly what ‘for her’ and ’woman friendly’ is intended to mean when slapped on a product label – “this product is designed for humans with vaginas”. But in most cases, the end product is nothing more than fancy marketing speak.